Interior Mongolia Yili Industrial Group has launched two new UHT yogurt drinks with alginate balls crammed with juice, which burst within the mouth when chewed.
The 2 Baoquzhu-branded drinks can be found in apple and strawberry flavours and packed in Combibloc Small 250ml cartons from packaging producer SIG Combibloc. Produced utilizing the Drinksplus expertise from SIG Combibloc, they’ve taken Yili to a brand new degree within the area of drinks with perceptible added worth, SIG mentioned.
The progressive merchandise had been developed specifically for youngsters, who place a very excessive worth on enjoyable and new experiences, even relating to meals and drinks.
Eric Ding, head of promoting Asia-Pacific North for SIG Combibloc, mentioned: “UHT yogurt drinks with stuffed alginate balls are an innovation within the beverage and dairy merchandise sector. The native market is invigorated by new product developments that supply added worth for shoppers – for instance, with new style experiences. That’s why we imagine the mix of yogurt and fruit within the type of small balls matches ideally with the enjoyment of experimentation and curiosity typical of youngsters.
“It took lower than two years to progress from product concept to market launch. That’s quick, contemplating that there have been no empirical values to attract on, by way of both manufacturing the stuffed alginate balls or the expertise to course of them.”
The Drinksplus answer makes it attainable to fill merchandise containing as much as 10% stable items utilizing customary beverage filling machines. The usual filling machines are fitted with an easy-to-install improve package for this function, consisting of valves, valve stems and filling nozzles, that are tailored for making certain the absolute best product circulation when filling drinks with particulates. Extensive straws with a diameter of 6mm are offered to be sure that these merchandise will be simply drunk from the packs.
The market launch can be accompanied by a complete advertising and marketing marketing campaign involving TV, magazines, and on-line social media channels. Yili has drawn on the companies of actor and singer Jay Chou for its marketing campaign – Chou is understood in Asia primarily for his R&B and rap songs. Together with him within the promoting marketing campaign will attraction to the shopping for instincts of youthful shoppers particularly, based on the corporate.
