Adobe and Walgreens Boots Alliance introduced a brand new stage of their partnership, which is already delivering outcomes for WBA and its prospects. It builds on the momentum of WBA’s omnichannel technique that has made purchasing and healthcare experiences extra partaking and personalised for shoppers. With an increasing viewers on-line, WBA is shifting with larger effectivity to ship new digital experiences and content material.
The corporate is now utilizing Adobe Workfront as its work administration platform to speed up these efforts, offering it a single vacation spot for groups to collaborate and execute on campaigns. Built-in with enterprise functions in Adobe Artistic Cloud and Adobe Expertise Supervisor, Adobe Workfront empowers WBA to create, ship and optimize experiences for thousands and thousands of consumers each day with consistency and pace.
The addition of Adobe Workfront builds on an present partnership throughout Adobe Expertise Cloud, which drives cross-channel buyer insights and wide-scale personalization through net, cell and in-person retail. WBA achieved 88% development in U.S. digital gross sales within the first quarter of fiscal 12 months 2022, pushed by 3.6 million identical day pick-up orders. Customers are taking observe: In the identical interval, myWalgreens membership hit 92.4 million, up 7.2 million from the prior quarter.
Adobe Workfront will assist speed up extra omnichannel experiences throughout WBA. With a complete platform for groups to collaborate on, WBA can observe and optimize campaigns, prioritize requests, automate approval workflows and supply larger visibility throughout the group. With a local integration to Adobe Expertise Supervisor and Adobe Artistic Cloud, Adobe Workfront will equip WBA to fulfill the rising calls for of a mature digital enterprise, the place each marketing campaign requires personalised variations, tighter consistency throughout channels and shorter turnaround occasions.
“As Walgreens Boots Alliance continues to scale its omnichannel presence, we’re investing in new applied sciences to set ourselves up for long-term success,” stated Matt Harker, VP of International Advertising Technique and Transformation, Walgreens Boots Alliance. “How we work and execute as a corporation has grow to be a key focus for the corporate, and our expanded use of Adobe Workfront will give us larger agility and finesse to fulfill the wants of our prospects and sufferers.”
“Walgreens Boots Alliance is a trusted associate within the communities the place it operates, and its concentrate on offering partaking and related digital experiences has helped fortify that place,” stated Stephen Frieder, head of worldwide enterprise gross sales at Adobe. “The addition of Adobe Workfront to their funding in Adobe Expertise Cloud will unlock the potential of its workforce and allow the corporate to broaden its ambitions round related healthcare and retail experiences.”
