Alfa Romeo F1 Group ORLEN is reaching out to a brand new era of individuals with an adventurous spirit because it groups up with AMX. The dairy merchandise’ branding will probably be seen on the nosecone of the C42, which was introduced on Sunday, in addition to on the entrance wheel winglets.
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A model of Yili, a frontrunner within the milk and dairy merchandise sector in China and East Asia, AMX is a premium yoghurt out there in sucrose-free varieties designed to attraction to sportspeople, health lovers and different folks with a style for journey.
Frédéric Vasseur, Group Principal of Alfa Romeo F1 Group ORLEN:
AMX is a cool model, focused at individuals who need to discover their sense of journey. On this regard, they mirror what we do as we go racing around the globe, and the pioneering spirit of AMX is one thing that sounds true to us as nicely. We’re trying ahead to working with them on the Chinese language market, and to reaching out with our crew and our sport to a brand new viewers along with Zhou Guanyu.
A spokesman for AMX acknowledged:
The AMX model advocates a brand new era of adventurous spirits. Formulation One racing and the adventurous spirit of Zhou Guanyu, the primary Formulation One driver from China, completely match our model idea. By means of this cooperation, we hope to kind a robust correlation between its pioneer attribute, sports activities occasions and model positioning, strengthen AMX’s “new era of adventurous” model tone, improve the sense of name worth, and promote the fast enchancment of name picture.
About Yili Group:
Yili Group is ranked among the many world’s most profitable dairy corporations and has been consecutively ranked No.1 within the Asian dairy trade up to now a number of years. It’s the largest dairy firm in China, providing essentially the most complete vary of merchandise. Yili is the one dairy enterprise in China that has met the requirements for serving the Olympic Video games and supplied companies to the 2008 Beijing Olympics Video games. It’s also the one dairy enterprise to have met the World Expo’s normal and was the unique provider of dairy merchandise for the 2010 Shanghai World Expo.
