Eat Simply has secured a $25 million funding from non-public fairness agency C2 Capital Companions, because it seems to be to develop its enterprise in China.
The deal marks the primary funding within the various protein sector for C2, which was established in 2018 to offer development capital and operational help to corporations seeking to scale in China. The agency’s anchor investor is Alibaba Group.
C2 is at the moment supporting Eat Simply in areas together with gross sales and branding, in addition to with the plant-based egg maker’s go-to-market methods and regulatory method within the nation.
“We’re grateful to companion with C2 to develop our enterprise in China,” stated Eat Simply co-founder and CEO, Josh Tetrick. “Their distinctive market insights and know-how embody logistics, branding, advertising and marketing, omni-channel gross sales and distribution and last-mile supply.”
Eat Simply’s Simply Egg model launched within the nation on e-commerce platforms in 2019. The egg various can also be accessible via quite a lot of road distributors in Shanghai.
In the meantime, the corporate says that it has had preliminary conversations with Chinese language officers concerning its cell-based Good Meat.
C2 managing companion, Steve Lin, added: “We’re excited to help various protein pioneer Eat Simply’s mission and to speed up the expansion of their progressive merchandise and applied sciences in China by leveraging the distinctive insights and sources of the C2/Alibaba ecosystem”.
