May you inform me in regards to the model, its positioning and the principle AMBPOMIAL merchandise?
The model title relies upon the Greek phrase Ambrosial. AMBPOMIAL comprises signature yogurt cultures developed by the Agricultural College of Athens in Greece and has a creamier and thicker texture. It’s 35% greater in protein than atypical yogurt. We achieved annual gross sales of RMB 20bn (roughly $3.15bn) in 2019 and efficiently entered the Southeast Asian market. As well as, we launched a brand new sub-brand AMX in 2020, focusing on Gen-Z shoppers with zero-sugar yogurt. In 2020, we launched the primary ambient spoon-eating set yogurt.
AMBPOMIAL continues to improve its model and merchandise. It was the primary within the world market to launch the next three sorts of modern yogurt merchandise: ambient stirred yoghurt with granules, ambient consuming yogurt and ambient spoon-eating set yogurt. As of March 2022, we’ve a variety of merchandise that cowl a complete of 19 flavors in 4 classes, providing wealthy, tasty merchandise to shoppers with numerous calls for.
How usually do you launch new AMBPOMIAL merchandise?
On common, two to 4 new mass manufacturing merchandise and three to 5 tailor-made restricted version merchandise are launched for the AMBPOMIAL model yearly. We spare no efforts on researching the style preferences of our clients and increasing the technical boundaries for making yogurt in order that we all the time shock our clients with new flavors and modern merchandise. Backed by our sturdy market analysis group, R&D group and our built-in operations, our model is ready to launch the very best new merchandise inside a brief time frame.
Extra particularly, we obtain this by efforts in two key elements. On the one hand, because of our insights round client calls for, we’re in a position to suppose exterior the field and innovate throughout routine product classes. We proceed researching the style preferences and calls for of our clients when it comes to drinks, dairy merchandise and snacks, aiming to combine them with yogurt merchandise, and arising with concepts for brand new flavors of yogurt merchandise.
However, as we proceed to realize breakthroughs in yogurt manufacturing applied sciences, we’re stunning our clients with modern yogurt merchandise that may truly create new demand out there. Good examples are the world’s first ambient stirred yoghurt with granules, first ambient consuming yogurt and first ambient spoon-eating set yogurt.
What new merchandise are there within the AMBPOMIAL vary?
In 2021, we launched the world’s first aseptic packaged layered set-yogurt cup that completely matches fruits with yogurt: a layer of jam on high of a layer of yogurt curd.
Baoshikeke is a layered yogurt with pomegranate taste granules. The pomegranate taste juice coated throughout the crispy balls reminds shoppers of the feel of a contemporary juicy pomegranate.
Haguagua is a layered yogurt with Hami melon cubes. The web-like sample design and the refreshing inexperienced coloring deliver clients the sense of a summer time breeze.
Jinjinbo is a layered yogurt with pineapple cubes, giving clients the coolness and sweetness of pineapple and the sensation of a sunny day.
Personalized bundle for the Yr of the Tiger was launched to have a good time the Spring Competition of the yr of the tiger. The bottle options the Chinese language characters for “tiger” and “China” in addition to a vivid sample of tiger stripes.
Increase Cheese Ball Yogurt is an aseptic packaged set yogurt in cup with two layers: yogurt on high and a layer of growth cheese balls on the backside.
AMX Dandong Strawberries Yogurt: Strawberries are the most well-liked winter fruit in China, and Dandong is residence to China’s finest strawberries. AMX Dandong Strawberries Yogurt is a tastier and heathier zero-sugar yogurt with Dandong strawberries.
How does AMBPOMIAL analysis buyer tastes for its new merchandise, and what strategies do you utilize to satisfy these calls for?
We always seize the most recent traits in client demand by strategies like conducting qualitative analysis on buyer segments and figuring out key phrases round common style preferences utilizing large knowledge evaluation.
We proceed to interrupt the boundaries of product classes and attempt to offer higher and tastier merchandise by technical enhancements, launching new merchandise together with yogurt with granules, curd yogurt, layered curd yogurt, and PET consuming yogurt.
In 2022, we launched a layered yogurt that includes New Zealand growth cheese balls on the underside, providing the wealthy tastes of yogurt and cheese collectively to shoppers.
How do you develop new flavors for the model?
AMBPOMIAL aspires to change into an aesthetic younger model with an irresistible style. By way of its continuous endeavors and improvements and a robust dedication to creativity, the model is attaining technical breakthroughs that ship even higher tastes and nice experiences to clients.
We develop new flavors based mostly on buyer calls for and recurrently conduct analysis into market traits to help our product R&D. As a way to seize market alternatives in a well timed vogue, we’ve established a group to rapidly flip modern concepts into merchandise. Our wealthy expertise in market analysis, R&D, manufacturing and product promotions have enabled us to rapidly replace our new taste line-ups.
What do you suppose is the most important development within the yogurt market within the Asia-Pacific area, and what are the variations between international locations and even between completely different areas inside a single nation? Is the Asia-Pacific market affected by flavors that are trending globally?
As the most important yogurt client throughout the globe, Asia is a world chief when it comes to consumption development, with its gross sales quantity accounting for 43% of the world’s complete. As shoppers have change into more and more conscious of the significance of a nutritious diet and wholesome digestion throughout the pandemic, extra clients have added yogurt to their each day meals because it has ample protein and probiotics which are useful to staying wholesome. Yogurt as desserts and snacks have emerged as an more and more common wholesome meals for extra individuals who need a fast snack. Furthermore, demand for purposeful merchandise can be one of many necessary market traits. Catering to the wants of various buyer segments, we’ve launched merchandise with varied capabilities, together with fat-burning, reduced-sugar, vegetarian, high-protein and probiotics yogurt merchandise.
We’re successively innovating product flavors, substances and packaging in China. As an example, we’ve lately been integrating the flavors of conventional competition snacks into our yogurts, comparable to by becoming a member of fingers with time-honored catering manufacturers in China, like Daoxiangcun and Tao Tao Ju, to launch limited-edition yogurt merchandise in celebration of the Mid-Autumn Competition.
As well as, we’ve developed new area of interest merchandise aligned with latest traits, comparable to yogurts that includes distinctive flavors like milk tea, coriander and wasabi.
In response to trade traits round focusing extra on fulfilling purposeful calls for, together with high-quality nourishment, the sustaining of a wholesome intestinal tract, and boosting the immune system, Yili has launched high-protein yogurt merchandise. Yili’s probiotics analysis group has additionally developed yogurt cultures based mostly upon client demand and launched the brand new probiotic yogurt product Changqing.
Though Southeast Asia at present has a comparatively low stage of common per capita consumption of dairy merchandise, the dairy trade has been one of many few segments within the meals and beverage sector that has maintained regular development throughout the pandemic within the area. As consumption ranges and well being consciousness in Southeast Asia proceed to develop, we anticipate to see large market potential for yogurt merchandise.
After all, the Asia-Pacific market will not be all about regional client habits. It is usually influenced by world traits round better demand for lowered sugar, plant-based diets, pure, wholesome substances, and environmentally pleasant merchandise.
