Yili lately offered on the digital World Dairy Congress , the place it additionally walked away as the one award winner from Asia on the World Dairy Innovation Awards with three of the most-coveted awards: Greatest Dairy Drink, Greatest Useful Dairy, and Greatest Packaging Design.
Chatting with FoodNavigator-Asia after the congress, Yili Assistant President Dr Yun Zhanyou emphasised his confidence within the development of the Chinese language dairy marketplace for the close to future and highlighted that Chinese language customers are more and more looking out for value-added and sustainable dairy merchandise.
“Though China’s dairy business is rising at a quick tempo, the hole between China’s dairy consumption per capita and the world common remains to be massive, which suggests there may be large potential for future development – We’re assured in regards to the development of the Chinese language dairy market,” he instructed us.
“As well as, the Covid-19 pandemic has raised customers’ consciousness in regards to the significance of healthcare and the well being advantages of consuming milk have additionally been acknowledged by extra customers.
“As customers change into more and more health-conscious, they’re anticipating to see extra [value-added] dairy merchandise too. [This is not only limited to nutritional value-adds], as we all know native customers are extra keen to attempt new merchandise which can be technologically superior and may present cool tales to share in social discussions.
“[The key here is to focus on] technological innovation and creating merchandise that includes a extra rational dietary profile and a compelling model story, in addition to extra purposeful attributes.”
As such, examples highlighted right here included the three merchandise that gained Yili the worldwide awards lately such because the Greatest Dairy Drink, Cute Star Rub Your Tummy Dietary Fiber Yoghurt Drink, was made primarily based on shopper insights to focus on youngsters, utilizing a low-sugar method and packaging design with concave curved radians handy for teenagers to know with one hand.
The TOORan Black Milk Powder gained the Greatest Useful Dairy primarily based on its method containing conventional herbs and walnut peptides to assist emotional well-being and hair well being, with packaging designed to enchantment to Gen Z customers, whereas the SATINE X Palace Museum Product Particular Version vary matched premium, high-end attributes to enchantment to the ‘cool’ facet that youthful customers are searching for to share on on-line platforms.
“[China also has the] Wholesome China 2030 nationwide technique, and rising milk consumption is a vital manner to enhance dietary construction [and] the Nationwide Well being Fee’s Dietary Pointers for Chinese language Residents additionally advocate consuming 300g milk per day for all residents – All the above have offered robust coverage assist for the event of China’s dairy business,” stated Dr Yun.
As well as, sustainability was additionally talked about as one other rising pattern rising in necessity in China after the nation introduced plans to scale back carbon emissions, and Dr Yun predicted that native dairy companies will likely be putting much more concentrate on this space shifting ahead.
“China [has already announced to] attempt to attain peak carbon dioxide emissions by 2030 and carbon neutrality by 2060,” he stated – committing to a peak carbon emission in a sure yr is to decide to not let this quantity climb any additional after that yr.
“[As such], Chinese language dairy corporations will even change into extra dedicated to supporting sustainable growth and can actively promote greener and more healthy life.
“Which means merchandise that are inexperienced, natural and produced with much less carbon will likely be extra common.”
Dr Yun additionally highlighted that the corporate’s dedication to innovation is pushed by know-how, and expressed his perception that know-how can also be the important thing to fixing present challenges within the total Chinese language dairy business.
“High quality management [is one major challenge], and Chinese language customers’ rising calls for for high quality [have led] Yili to make use of seen GPS to trace the transportation of uncooked milk to make sure milk high quality -data from dozens of testing laboratories throughout the nation may be monitored concurrently at Yili’s headquarters,” he stated.
“When it comes to product innovation, Chinese language customers’ product wants have gotten more and more segmented, personalised, and diversified. Nevertheless, the standard FMCG gross sales mannequin, which contains a lengthy gross sales chain and hierarchical procedures, makes it troublesome to gather real-time shopper suggestions and reply shortly, so [here we have turned to big data] for suggestions.
“When it comes to enterprise administration, [we have seen that] it’s crucial to enhance the extent of automation, transparency and intelligence to enhance effectivity, [hence we use] Manufacturing Execution Techniques (MES) clever [solutions] and provide chain traceability [to increase business efficiency].”
APAC dairy development
Yili can also be very energetic in a number of different APAC markets, particularly in South East Asia, and Dr Yun added that the expansion of the dairy business in these locations can also be taking place at a quick tempo.
“Rising markets akin to Southeast Asia, each city and rural, are additionally experiencing speedy development in demand for milk,” he stated.
“Differentiated and revolutionary merchandise concentrating on area of interest calls for are additionally rising in popularity right here – For instance, Yili’s Xujinhuan ice cream, that includes pure puree coating and a refined form created by liquid nitrogen freezing know-how, has achieved nice success available in the market.
“All in all, we stay optimistic in regards to the dairy market in Asia Pacific.”
